Cohorts
1. Functions
Analyze monetization value of retained users across multiple dimensions, such as ad engagement rate, ARPU, average impressions per user, and average active time per user.
2. Usage scenes
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New user analysis, according to the new ARPU metrics, new per capita use time metrics data, new per capita use time, analyze the new user cash value and product stickiness, determine whether to adjust the product side strategy and Ad cash strategy.
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Retained users are analyzed according to the retention penetration rate, retention eCPM, retention ARPU metrics, to determine whether it is necessary to adjust the Ad strategy, such as the number of impressions and frequency settings for old users.
3. Usage guides
3.1 Instructions
3.1.1 Data filters
| Filter | Explanation |
|---|---|
| APP | Apps created on TradPlus by developers need ad monetization. |
| Ad Units | Ad units created on TradPlus by developers. SDK gets ad config & loads ads through it. |
| Country | The country where your app is published as detected by TradPlus SDK. E.g. China, USA, UK. |
| UA Channels | Channel information reported through the TradPlus SDK |
| App Version | App version defined by the developer. |
3.1.2 Data metrics
| Metric | Instruction |
|---|---|
| DEU/Retention Users | Proportion of retained users who view ads, calculated as DEU / retention user. |
| Revenue/Retention Users | Average ad revenue per retention user, calculated as total cohort total revenue / retention user. |
| IMP/Retention Users | Average ad impressions per retained user on day N, calculated as cohort impressions / day N retention users. |
| Retention eCPM | Ad revenue per thousand impressions of retention users. |
| Revenue/New Users | Average ad revenue per new user on day N, calculated as total cohort impressions / day N new users. |
| IMP/New Users | Average ad impressions per new user on day n, calculated as total cohort impressions / day N new users. |
| New Users' Active Time | Average daily usage time per new user, calculated as total cohort daily usage time / new users. |
3.2 Procedures
1）Click【Reports】-【Cohorts】
2）Click on the filter item and select the desired filter in the pop-up drop-down menu, or select the summary data by default.
3）Click the tab at the top left corner of the chart to switch to other data metrics. For example, click [Retention ARPU] to view the ARPU data of retained users.
4）Reports Export：Click the icon in the upper right corner of the detailed data report and select [Export] to export the report.
