User Activity
1. Functions#
The User Activity report shows you the Ad cashout data for each dimension of the app's active users, providing two main types of data:
| Data types | Explanation | Acquisition Methods |
|---|---|---|
| API | TradPlus pulls data from each Ad network via API. Networks with API suffixes are third-party data. | Ad Network Data Authorization on TradPlus VisiM.You can find the instructions here：List of TradPlus VisiM integrated ad networks - Configuration Guide |
| TradPlus Data | TradPlus SDK Statistics | Access to the TradPlus SDK. |
2. Usage scenes#
Analyze user's Ad behavior, Ad value, etc. based on user data, display Ad data, and revenue data.
3. Usage guides#
Click [Reports] - [User Activity] to view the user active reports.
3.1 Instructions#
3.1.1 Data filters#
The User Activity report provides 7 data dimensions for filtering purposes:
| Filter | Explanation |
|---|---|
| APP | Apps created on TradPlus by developers need ad monetization. |
| Ad Units | Ad units created on TradPlus by developers. SDK gets ad config & loads ads through it. |
| Country | The country where your app is published as detected by TradPlus SDK. E.g. China, USA, UK. |
| Ad formats | Formats of Ads already used by developers, e.g. rewarded ads, splash ads, etc. |
| OS | Android / iOS. |
| IDFA | With IDFA/without IDFA |
| App Version | App version defined by the developer. |
3.1.2 Data metrics#
The User Activity report provides 14 data metrics, as described below:
| Metric | Instruction |
|---|---|
| DAU | Number of users who launch the app(initialize the TradPlus SDK) each day. |
| DEU | Daily ad viewers. |
| Engagement Rate | The proportion of daily ad viewers, calculated as DEU/DAU. |
| Number of Sessions | Average app launches per user, calculated as total launches / DAU. |
| Impression API | Number of impressions retrieved from the ad network's reporting API. |
| Impression | Number of impressions recorded by TradPlus. |
| IMP API / DAU | Average ad impressions per user, which refers to the number of ads viewed by each active user. |
| IMP / DAU | Average ad impressions per active user recorded by TradPlus SDK. |
| IMP API / DEU | Average ad impressions per user, which refers to the number of ads viewed by each user who views ads. |
| IMP / DEU | Average ad impressions per engaged user recorded by TradPlus. |
| Show Call | The application calls the show interface of TradPlus (banners, native banners for triggering TradPlus show logic). |
| Show Call / DAU | Ad-triggered impressions per capita recorded by TradPlus. |
| ARPDAU | Average ad revenue per active user, calculated as revenue / DAU. |
| ARPDEU | Average ad revenue per engaged user, calculated as revenue / DEU. |
3.2 Data filters#
3.2.1 Functions#
1）The TradPlus User Activity report provides 7 data dimensions for direct filtering.
The scope of this filter is all the data charts in the Hourly Reports page.
3.2.2 Procedures#
Just click on the filter item and select the desired data dimension in the pop-up drop-down menu.
3.3 Data Charts#
3.3.1 Functions#
1）Data graphs visualize changes in data metrics over time. Provides filters for 14 data metrics, with filters applied only to data charts.
3.3.2 Procedures#
Click on the drop-down arrow to the right of the indicator and select the desired data indicator from the pop-up drop-down menu.
3.4 Detailed data reports#
3.4.1 Functions#
The User Activity Detailed Data Report displays 14 data indicators by default, and you can select the data indicators you need to monitor according to your actual needs.
3.4.2 Procedures#
Click the [Custom Indicator] icon on the right side of the report, check the indicators you need to view, and drag and drop to adjust the order on the right side.
3.5 Export Reports#
TradPlus supports the export of detailed user activity reports.
Click the icon in the upper right corner of the detailed data report and select [Export] to export the report.
